A little bit about me
Hi, I’m Mark Seabridge — a UX and product design leader with over 19 years’ experience creating inclusive, scalable, and insight-led experiences across the UK and Australia.
After escaping the long UK winters for sunnier shores in 2013, I now proudly call both countries home. I’ve led design across agencies, consultancies and in-house product teams — from major sporting bodies and public broadcasters to global creative networks and edtech startups.
I’m currently leading experience design for a major digital transformation at Tennis Australia, unifying platforms and services to support the future of tennis — from the Australian Open to grassroots participation. Prior to this, I led UX across the branded sites portfolio at BBC Studios, where I shaped the strategy and delivery of award-winning experiences for Bluey, Doctor Who, Hey Duggee, and BBC Earth.
Some of my proudest achievements have been building and scaling user-centred design teams at organisations like BBC Studios, Deloitte Digital, RMIT Online, and DDB Group. In each, I’ve championed ethical, inclusive, insight-driven design that balances audience needs with strategic business outcomes.
Whether leading from the front or working hands-on, I love collaborating with people who care deeply about craft and impact — using design to connect, clarify, and drive lasting value. I’m also passionate about mentoring and coaching designers, helping team members grow into confident, capable leaders in their own right.
How I work
My approach is grounded in collaboration, clarity and curiosity. I work closely with cross-functional teams, stakeholders, and end users to simplify complexity and align everyone behind a shared vision. I believe in creating inclusive design cultures where research, strategy and craft come together to deliver purposeful, scalable outcomes.
Whether I'm shaping product strategy, facilitating a sprint, or unblocking a team, I focus on creating the conditions for great design to happen — not just in pixels, but across systems, relationships, and outcomes.
I thrive in environments where design plays a strategic role in growth, transformation and innovation — helping businesses make smarter decisions, faster, through insight-led design thinking.
Tools and capabilities.
While my focus is on leadership, I stay hands-on when it counts — adapting to the needs of each project or team. That might mean facilitating an end-to-end design sprint, reviewing research insights to inform prioritisation, prototyping in Figma, or aligning cross-discipline stakeholders around a future-state journey in Miro.
I work fluently across Lean UX, Design Thinking and Agile delivery environments.
Core capabilities include:
• Strategic design leadership across product ecosystems and portfolios
• Coaching, mentoring and upskilling designers and cross-functional teams
• Research planning, synthesis and insight translation
• Service design, IA and product flow architecture
• Workshop facilitation and stakeholder alignment
• Running design sprints and rapid concept validation
• Design system creation and governance
• Scaling UX practice and embedding inclusive design
• Experience optimisation using analytics, user testing and experimentation
• Strategic design leadership across product ecosystems and portfolios
• Coaching, mentoring and upskilling designers and cross-functional teams
• Research planning, synthesis and insight translation
• Service design, IA and product flow architecture
• Workshop facilitation and stakeholder alignment
• Running design sprints and rapid concept validation
• Design system creation and governance
• Scaling UX practice and embedding inclusive design
• Experience optimisation using analytics, user testing and experimentation
Brands I've worked with
Throughout my career in the UK and Australia, I've been fortunate enough to work with some incredible local and global brands across many sectors including:
• Bluey • Westpac • BBC Earth • Porsche • Telstra • Australian Government Department of Health • RMIT Online • CA ANZ • GSK • Coles • Officeworks • Starbucks • Doctor Who • Deakin University • Dulux • VW • McDonald's • Lebara • BP • Momentum Energy • Treasury Wine Estates • Daiso • Deloitte Digital • Lebara • Hey Duggee • BBC Studios • Hostplus • Indeed • Maxwell & Williams