A little bit about me
Hi, I’m Mark Seabridge, a Melbourne based user experience (UX) designer, researcher and strategist who escaped the endless London winter to the (generally) sunny shores of Australia in 2013.
With over 13 years of design and management experience in a broad range of sectors, I bring a wealth of technical skills, creative vision, and innovative thinking to every project, transforming customer and business needs into engaging, usable and meaningful experiences.
My proudest achievement since moving to Melbourne has been establishing an incredibly passionate, experience design team at TRACK (previously Tribal, part of DDB Group) who share my love for well crafted, insight driven design. Together, we work closely with our client’s customers and stakeholders to deliver experiences that connect deeply with consumers and build brands.

How I work
I love to collaborate closely with our clients, bringing them on the journey of making the complex simple, and proving the value of good UX. I also adopt a lean workflow that allows for continuous improvements of the products and services we create, watching them grow and evolve over time.

Tools and methods
From Drawing up service design blueprints in Realtimeboard to prototyping in AxureSketch and Invision, I'm well versed in in the latest UX toolkit. I also bring a broad range of UX and CX methodologies to the table, which, dependant upon the type and scale of the project these include:

• Stakeholder management • Requirements gathering • User research • Sketching
• Workshop facilitation • Service design blueprints • Heuristic evaluation • Storyboarding
• Customer journey mapping • Wire-framing • Prototyping • Information architecture
• Icon & logo design • Interaction design • User interface design • Visual design
• Animation • Style guides • Usability testing • Analytics • Heat mapping • Reporting

Throughout my career in the UK and Australia, I've been fortune enough to work with some incredible local and global brands across many sectors including:

• Westpac • Porsche • Telstra • GSK • Coles • Officeworks • Starbucks • BBC • Deakin University • Dulux • VW • McDonald's • Lebara • BP • Momentum Energy • Treasury Wine Estates • Daiso
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