A little bit about me
Hi, I’m Mark Seabridge, a user experience (UX) designer, researcher and strategist who escaped the endless UK winter to the (generally) sunny shores of Australia in 2013 and am now proud to call myself a dual citizen.
With nearly two decades of design and management experience in a broad range of sectors, I bring a wealth of technical skills, creative vision, and innovative thinking to every project, transforming customer and business needs into engaging, usable and meaningful experiences.
Outside of becoming a Dad to two incredible daughters, my proudest achievements have been my track-record in establishing and leading incredibly passionate, user-centred design teams for BBC Studios, Deloitte Digital, RMIT Online, DDB Group. Whether in-house, agency or consultancy, these teams all shared my love for well crafted, insight driven and impactful design.
Together, we work closely with our users and stakeholders to create experiences that connect deeply with consumers, deliver business value and build brands.
How I work
I love to collaborate closely with our team members, customers and stakeholders alike, bringing them on the journey of making the complex simple, and showcase the value of good UX and product design. I also adopt a lean workflow that allows for continuous improvements of the products and services we create, watching them grow and evolve over time.
Tools and capabilities.
Alongside my extensive leadership experience, I also love to get hands-on, adapting my toolkit for the challenge at hand. In any given week I can be preparing or overseeing prototypes in Figma for user testing or dev-handoff, facilitating a remote design sprint or service blueprint over Miro or writing product strategy and vision for senior stakeholders.
I'm well-versed in demonstrating Lean UX, Design Thinking and modern management principles in Agile environment, core capabilities include;
• Influencing at senior levels to drive growth for the UX practice
• Managing teams through guidance, coaching and development
• Facilitating customer / stakeholder interviews and workshops
• Conducting research, compiling insights and recommendations
• Mapping personas, customer journeys and service blueprints
• Architecting product/service visions, taxonomies and flows
• Running cross-discipline design sprints, studios and spikes
• Ideating and validating through rapid prototypes and tests
• Building scalable design systems using atomic design principles
• Optimising experiences via data analytics and A/B tests
• Influencing at senior levels to drive growth for the UX practice
• Managing teams through guidance, coaching and development
• Facilitating customer / stakeholder interviews and workshops
• Conducting research, compiling insights and recommendations
• Mapping personas, customer journeys and service blueprints
• Architecting product/service visions, taxonomies and flows
• Running cross-discipline design sprints, studios and spikes
• Ideating and validating through rapid prototypes and tests
• Building scalable design systems using atomic design principles
• Optimising experiences via data analytics and A/B tests
Brands I've worked with
Throughout my career in the UK and Australia, I've been fortune enough to work with some incredible local and global brands across many sectors including:
• Bluey • Westpac • BBC Earth • Porsche • Telstra • Australian Government Department of Health • RMIT Online • CA ANZ • GSK • Coles • Officeworks • Starbucks • Doctor Who • Deakin University • Dulux • VW • McDonald's • Lebara • BP • Momentum Energy • Treasury Wine Estates • Daiso • Deloitte Digital • Lebara • Hey Duggee • BBC Studios • Hostplus • Indeed • Maxwell & Williams
• Bluey • Westpac • BBC Earth • Porsche • Telstra • Australian Government Department of Health • RMIT Online • CA ANZ • GSK • Coles • Officeworks • Starbucks • Doctor Who • Deakin University • Dulux • VW • McDonald's • Lebara • BP • Momentum Energy • Treasury Wine Estates • Daiso • Deloitte Digital • Lebara • Hey Duggee • BBC Studios • Hostplus • Indeed • Maxwell & Williams